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Has the Hornady PR dept gone nuts?

31 Oct

From the people who brought you Zombie Max ammo is a new line of, well something but I don’t know what.

view video

I got this video in my email today from Hornady. Honestly it’s one of the oddest product teaser videos I have ever seen.

But it looks like they might be releasing some sort of ammo either targeted at home defense or hunting. But no other hints than that.

Click the link and let me know what you think of it.

And just for the record I have purchased their zombie ammo in the past and it doesn’t suck. But it is fun to poke fun at it.


Leave a Reply


  1. ZerCool

    October 31, 2012 at 2:31 pm

    VAV? WA? Not sure what the logo turns into. Shotgun shell looks like a saboted slug; nothing extraordinary there. I hunt with their 20ga SSTs and love ’em – awesome penetration and minimal meat damage. Don’t see much reason to change…

  2. Marq

    November 1, 2012 at 7:21 am

    At first I thought a new hunting round design. Then simply a new bullet design good for both hunting and defensive/LEO use. After all, that was a dramatic drop (whether real or not, with this ammo or not) on the buck. Then the date of release came up…slowly. 11-7-12. Subliminal messaging? Suggesting a new ubber impressive one shot stop ammo might be needed beginning on 11-7-12? Or just bad timing by a clueless marketing department? Opinion’s will undoubtedly vary.

  3. Mellie

    January 4, 2017 at 2:48 pm

    Phnmenoeal breakdown of the topic, you should write for me too!

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